ABOUT SADSTIA
- SADSTIA is an association of South African trawler owners and operators that catch, process and market Cape hake.
- SADSTIA’s members participate in a sustainable and well-managed MSC-certified fishery, produce food, sustain 12 400 jobs and contribute an estimated R8.5 billion to the South African economy each year.
- The South African trawl fishery for hake is certified by the Marine Stewardship Council, the world’s leading certification and ecolabelling programme for sustainable, wild-caught seafood.
R7.6 billion
in investments (vessels and processing assets)
R625 MILLION
annual spend with SMMEs
Constitution
Our Commitee
Innocent Nkosi Dwayi
Chairman
Ina Botha
Vice Chairman
Johann Augustyn
Secretary
Johann Augustyn is secretary of SADSTIA, responsible for the day-to-day administration of the Association. Johann worked as a marine scientist for more than 20 years before being appointed as a fisheries manager, originally in the Department of Environmental Affairs and Tourism, and later the Department of Agriculture, Forestry & Fisheries (DAFF). He was appointed secretary of SADSTIA in 2014.
Fisokuhle Mbatha
Research & Development Coordinator
Kobus Maritz
Treasurer
Kobus Maritz is the managing director of SeaVuna Fishing Company which operates in both the inshore and deep-sea trawl fisheries for hake. He plays an active role in the management and regulation of both fisheries, serving as chair of the South East Coast Inshore Fishing Association and as treasurer of SADSTIA. Kobus holds an Honours degree in accounting and is a registered chartered accountant. Before taking up his position at SeaVuna he was chief financial officer at Sea Harvest.
Robert Landman
Chair of the Scientific Committee
Robert Landman is business insights manager at Irvin & Johnson Limited, responsible for providing science-based insights to ensure the company’s fishing fleet performs optimally and sustainably. Robert holds a Bachelor of Science Honours degree in genetics. Prior to joining I&J he worked in the aquaculture industry, helping to pioneer the culture of ornamental fish and prawns in South Africa. He has in the past chaired the Marine Fish Farming Association of South Africa, the Abalone Farmers Association of South Africa and Aquaculture SA, an umbrella association that represents organised aquaculture in South Africa.
Natasha Diest
Natasha Diest is financial director at Impala Fishing, a company started by her grandfather, Harry Cottle, in 1994. She began working for the family business in 2003 after graduating with a Bachelor of Commerce degree from the University of Cape Town, followed by a six-month internship at the international seafood trading company Interpral SA in Paris, France. Natasha completed an MBA at the UCT Graduate School of Business in 2016 and participated in the Global Network for Advanced Management programme at the prestigious Yale School of Management in the same year.
Madoda Khumalo
Madoda Khumalo is strategic services executive at Sea Harvest. His area of responsibility includes fishing rights, transformation, sustainability and communications. He is a marine biologist by training, having completed a Bachelor of Science (Hons) degree in Ocean Atmospheric Science and Environmental Management at the University of Cape Town in 2009, and a Master of Science degree at the same university in 2012.
Madoda is vice chairman of SADSTIA’s Scientific Committee.
Ashfaque Ahmed
Ashfaque Ahmed is group company secretary and senior legal adviser at Irvin & Johnson Limited. He is responsible for the company’s statutory compliance and provides legal support and strategic advice on commercial agreements, tenders, procurement and legislative changes. Over the period 2020 to 2024, Ashfaque played a key role in compiling and submitting Irvin & Johnson’s fishing rights applications. He holds a Master of Law degree in Commercial Law and Corporate Governance and an LLB degree from the University of the Western Cape. He was admitted as an attorney in 2009.
Bonga Mavume
Bonga Mavume is founder and managing director of the Nalitha Fishing Group. He has over 20 years of executive managerial experience in the food manufacturing and agriculture industry. Bonga started his career in Pioneer Foods’ Agriculture and Baking Division in 1997 before moving to RCL Foods, Rainbow Chicken and later to the Baking Divison of RCL. He also spent two years with the Oceana Group before founding Nalitha Fishing Group in 2017. Bonga holds a Bachelor of Science degree in Agriculture (Honours) and a master’s degree in business administration.
Pheobius Mullins
Pheobius Mullins is chief operating officer of the Basani Group. He plays a very active role in the management and regulation of the fishing industry as a whole, serving as vice chair of the South African Fishing Industry Employers Organisation and chair of the Pole and Line Chamber at the South African Tuna Association. Pheobius holds a National Diploma in Oceanography from the Cape Peninsula University of Technology and worked as a research technician in the Department of Environment, Forestry and Fisheries for 20 years before taking up a position within the fishing industry.
Felix Ratheb
Tim Reddell
Tim Reddell manages Sea Harvest’s Viking Fishing Division. Between 2000 and 2017, Tim served eight terms as chairman of SADSTIA. In 2011, he was instrumental in establishing FishSA, an umbrella body that represents 11 fisheries sectors in South Africa. Tim holds a Bachelor of Science degree in Industrial Engineering from Stellenbosch University and worked for I&J for 18 years, leaving the company in 2003 to start his own fishing business. In 2004 he was appointed a director of Viking Fishing. In 2018, following the sale of Viking Fishing to a consortium led by Sea Harvest, he was appointed to his current position.
